{"id":195,"date":"2026-10-07T09:51:08","date_gmt":"2026-10-07T00:51:08","guid":{"rendered":"https:\/\/fujixia.com\/blog\/?p=195"},"modified":"2026-10-14T14:27:16","modified_gmt":"2026-10-14T05:27:16","slug":"tiktok-business-kpi","status":"publish","type":"post","link":"https:\/\/fujixia.com\/blog\/2026\/10\/07\/tiktok-business-kpi\/","title":{"rendered":"\u4f01\u696dTikTok\u306e\u52b9\u679c\u6e2c\u5b9a\uff5c\u518d\u751f\u6570\u30fb\u58f2\u4e0a\u30fb\u554f\u3044\u5408\u308f\u305b\u3092\u3069\u3046\u8a55\u4fa1\u3059\u308b\u304b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u306eTikTok\u306e\u52b9\u679c\u306f\u3001\u76ee\u7684\u306b\u5408\u3046\u6570\u5b57\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002\u5546\u54c1\u8ca9\u58f2\u306a\u3089\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u3084\u6ce8\u6587\u3001\u63a1\u7528\u306a\u3089\u52df\u96c6\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u3084\u5fdc\u52df\u3001\u76f8\u8ac7\u3092\u5897\u3084\u3057\u305f\u3044\u306a\u3089\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u3092\u898b\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u518d\u751f\u6570\u3068\u4e8b\u696d\u306e\u6210\u679c\u3092\u5206\u3051\u3066\u8a18\u9332\u3059\u308b\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u58f2\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u5229\u76ca\u3001\u5236\u4f5c\u8cbb\u3001\u5e83\u544a\u8cbb\u3082\u78ba\u8a8d\u3057\u3001\u6b21\u306e\u6295\u7a3f\u3067\u6539\u5584\u3059\u308b\u5185\u5bb9\u3092\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<aside class=\"article-keypoints-v6\" aria-label=\"\u3053\u306e\u8a18\u4e8b\u3067\u308f\u304b\u308b\u3053\u3068\"><p><strong>\u3053\u306e\u8a18\u4e8b\u3067\u308f\u304b\u308b\u3053\u3068<\/strong><\/p><ul><li>\u8ca9\u58f2\u30fb\u63a1\u7528\u30fb\u554f\u3044\u5408\u308f\u305b\u306e\u76ee\u7684\u306b\u5408\u3046\u6570\u5b57<\/li><li>\u518d\u751f\u6570\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u6570\u3001\u6ce8\u6587\u6570\u3092\u5206\u3051\u3066\u8a18\u9332\u3059\u308b\u65b9\u6cd5<\/li><li>\u5229\u76ca\u3068\u5236\u4f5c\u8cbb\u30fb\u5e83\u544a\u8cbb\u3092\u6bd4\u3079\u308b\u65b9\u6cd5<\/li><\/ul><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\">\u6700\u521d\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u7528\u8a9e<\/h2>\n\n<ul class=\"wp-block-list\"><li><strong>\u8a2a\u554f\u7d4c\u8def\uff1a<\/strong>\u30b5\u30a4\u30c8\u3092\u898b\u3064\u3051\u305f\u5834\u6240\u3084\u65b9\u6cd5\u3067\u3059\u3002TikTok\u306e\u30ea\u30f3\u30af\u3001\u691c\u7d22\u7d50\u679c\u3001\u5e83\u544a\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/li><li><strong>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\uff1a<\/strong>\u30b5\u30a4\u30c8\u3078\u6765\u305f\u7d4c\u8def\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u3001\u30ea\u30f3\u30af\u306b\u4ed8\u3051\u308b\u76ee\u5370\u3067\u3059\u3002<\/li><li><strong>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\uff1a<\/strong>\u5e83\u544a\u3092\u898b\u305f\u308a\u30af\u30ea\u30c3\u30af\u3057\u305f\u308a\u3057\u305f\u3053\u3068\u304c\u3001\u8cfc\u5165\u306b\u3069\u306e\u7a0b\u5ea6\u95a2\u4fc2\u3057\u305f\u304b\u3092\u6570\u3048\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\">\u6700\u521d\u306b\u3001TikTok\u3067\u5897\u3084\u3057\u305f\u3044\u884c\u52d5\u3092\u6c7a\u3081\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u5546\u54c1\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3001EC\u3067\u306e\u8cfc\u5165\u3001\u63a1\u7528\u3078\u306e\u5fdc\u52df\u3067\u306f\u3001\u6700\u7d42\u7684\u306b\u898b\u305f\u3044\u6570\u5b57\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u5546\u54c1\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u6bb5\u968e\u3067\u3042\u308c\u3070\u3001\u5bfe\u8c61\u306e\u5546\u54c1\u52d5\u753b\u304c\u3069\u308c\u3060\u3051\u898b\u3089\u308c\u3001\u3069\u3093\u306a\u8cea\u554f\u304c\u6765\u305f\u304b\u3002\u5fdc\u52df\u3092\u5897\u3084\u3057\u305f\u3044\u306a\u3089\u3001\u52df\u96c6\u30da\u30fc\u30b8\u3078\u306e\u8a2a\u554f\u3084\u5fdc\u52df\u306e\u5185\u5bb9\u3082\u898b\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6a19\u3092\u300c\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5897\u3084\u3059\u300d\u3060\u3051\u306b\u3059\u308b\u3068\u3001\u4e8b\u696d\u3068\u95a2\u4fc2\u306e\u8584\u3044\u52d5\u753b\u3082\u9078\u3073\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u30d5\u30a9\u30ed\u30fc\u3057\u305f\u4eba\u3078\u3001\u4eca\u5f8c\u3069\u3093\u306a\u5185\u5bb9\u3092\u5c4a\u3051\u308b\u306e\u304b\u307e\u3067\u6c7a\u3081\u3066\u304f\u3060\u3055\u3044\u3002\u5546\u54c1\u3092\u9078\u3076\u305f\u3081\u306e\u8cea\u554f\u3084\u3001\u63a1\u7528\u30da\u30fc\u30b8\u3078\u306e\u8a2a\u554f\u306a\u3069\u3001\u81ea\u793e\u304c\u5897\u3084\u3057\u305f\u3044\u884c\u52d5\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6295\u7a3f\u3054\u3068\u306e\u7d50\u679c\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u5168\u4f53\u306e\u7d50\u679c\u3001\u30b5\u30a4\u30c8\u306e\u7d50\u679c\u3092\u5206\u3051\u3066\u8a18\u9332\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u52d5\u753b\u4e00\u672c\u306e\u518d\u751f\u3068\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u5168\u4f53\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7\u3092\u3001\u4e00\u3064\u306e\u6d41\u308c\u3068\u3057\u3066\u7387\u306b\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u5f8c\u8005\u306b\u306f\u904e\u53bb\u6295\u7a3f\u3084\u691c\u7d22\u306a\u3069\u306e\u5f71\u97ff\u3082\u5165\u308a\u307e\u3059\u3002\u7ba1\u7406\u753b\u9762\u3067\u5b9f\u969b\u306b\u53d6\u308c\u308b\u7bc4\u56f2\u3092\u78ba\u8a8d\u3057\u3001\u96c6\u8a08\u306e\u5358\u4f4d\u3092\u305d\u308d\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"article-table\" style=\"max-width:100%;margin:24px 0;\"><table style=\"width:100%;border-collapse:collapse;text-align:left;\"><thead><tr><th scope=\"col\" style=\"background:#edf4fc;border:1px solid #d6e0ef;padding:12px;\">\u6570\u5b57\u3092\u898b\u308b\u5834\u6240<\/th><th scope=\"col\" style=\"background:#edf4fc;border:1px solid #d6e0ef;padding:12px;\">\u6bd4\u3079\u65b9<\/th><\/tr><\/thead><tbody><tr><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u52d5\u753b\u3054\u3068<\/td><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u516c\u958b\u65e5\u3001\u9577\u3055\u3001\u30c6\u30fc\u30de\u3001\u518d\u751f\u6570\u3001\u8996\u8074\u6642\u9593\u3001\u8cea\u554f\u3092\u8a18\u9332\u3002\u516c\u958b7\u65e5\u5f8c\u306a\u3069\u540c\u3058\u7d4c\u904e\u65e5\u6570\u3067\u6bd4\u3079\u308b\u3002<\/td><\/tr><tr><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u30a2\u30ab\u30a6\u30f3\u30c8\u5168\u4f53<\/td><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u5897\u6e1b\u3092\u3001\u540c\u3058\u9577\u3055\u306e\u671f\u9593\u3067\u6bd4\u3079\u308b\u3002<\/td><\/tr><tr><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u81ea\u793e\u30b5\u30a4\u30c8<\/td><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">TikTok\u7d4c\u7531\u306e\u8a2a\u554f\u3001\u5546\u54c1\u95b2\u89a7\u3001\u6ce8\u6587\u3001\u76f8\u8ac7\u3001\u5fdc\u52df\u3092\u78ba\u8a8d\u3002\u5b9f\u969b\u306e\u53d7\u4ed8\u8a18\u9332\u3068\u3082\u7167\u5408\u3059\u308b\u3002<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u7387\u3092\u4f7f\u3046\u306a\u3089\u3001\u6570\u5b57\u540d\u3001\u5206\u5b50\u3001\u5206\u6bcd\u3001\u671f\u9593\u3092\u8868\u306e\u6ce8\u8a18\u306b\u6b8b\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u300cTikTok\u7d4c\u7531\u3068\u5224\u5225\u3067\u304d\u305f\u30b5\u30a4\u30c8\u8a2a\u554f100\u4ef6\u306b\u5bfe\u3057\u3001\u76f8\u8ac7\u5b8c\u4e862\u4ef6\u300d\u306f2\uff05\u3067\u3059\u3002\u52d5\u753b\u518d\u751f\u304b\u3089\u76f8\u8ac7\u307e\u3067\u306e\u7387\u3068\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u8a2a\u554f10\u4ef6\u30fb\u76f8\u8ac71\u4ef6\u306e10\uff05\u3068\u5358\u7d14\u306b\u512a\u52a3\u3092\u6c7a\u3081\u305a\u3001\u5b9f\u6570\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53d6\u5f97\u3067\u304d\u306a\u3044\u6570\u5b57\u306f\u300c\u53d6\u5f97\u4e0d\u53ef\u300d\u3001\u307e\u3060\u671f\u9593\u304c\u7d42\u308f\u3089\u306a\u3044\u6295\u7a3f\u306f\u300c\u96c6\u8a08\u9014\u4e2d\u300d\u3068\u66f8\u304d\u307e\u3059\u3002\u81ea\u793e\u306e\u52d5\u753b\u3078\u5c4a\u3044\u305f\u8cea\u554f\u306f\u3001\u4ef6\u6570\u3060\u3051\u3067\u306a\u304f\u5185\u5bb9\u3092\u6b8b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u300c\u9762\u767d\u3044\u300d\u3068\u3044\u3046\u611f\u60f3\u3068\u300c\u3053\u306e\u30b5\u30a4\u30ba\u306f\u8cb7\u3048\u308b\uff1f\u300d\u3068\u3044\u3046\u5546\u54c1\u3078\u306e\u8cea\u554f\u306f\u3001\u5206\u3051\u3066\u8a18\u9332\u3057\u307e\u3059\u3002\u5546\u54c1\u306e\u8cea\u554f\u306f\u3001\u6b21\u306e\u52d5\u753b\u3067\u7b54\u3048\u308b\u30c6\u30fc\u30de\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30f3\u30af\u306b\u300cTikTok\u304b\u3089\u306e\u8a2a\u554f\u300d\u3068\u5206\u304b\u308b\u76ee\u5370\u3092\u4ed8\u3051\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3092\u8a2d\u7f6e\u3067\u304d\u308b\u5834\u5408\u306f\u3001\u30b5\u30a4\u30c8\u306e\u89e3\u6790\u3067\u533a\u5225\u3059\u308b\u305f\u3081\u3001\u4f8b\u3048\u3070\u300cutm_source=tiktok\u300d\u300cutm_medium=organic_social\u300d\u300cutm_campaign=profile\u300d\u306e\u3088\u3046\u306b\u540d\u524d\u3092\u6c7a\u3081\u307e\u3059\u3002<a href=\"https:\/\/support.google.com\/analytics\/answer\/10917952?hl=ja\">Google\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u6848\u5185<\/a>\u306b\u6cbf\u3063\u3066\u8a2d\u5b9a\u3057\u3001\u5b9f\u969b\u306e\u8a2a\u554f\u304c\u8a18\u9332\u3055\u308c\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u3058\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u30ea\u30f3\u30af\u3092\u5168\u6295\u7a3f\u3067\u4f7f\u3046\u5834\u5408\u3001\u5206\u304b\u308b\u306e\u306f\u305d\u306e\u30ea\u30f3\u30af\u7d4c\u7531\u306e\u8a2a\u554f\u3067\u3059\u3002\u3069\u306e\u901a\u5e38\u6295\u7a3f\u3092\u898b\u3066\u6765\u305f\u304b\u307e\u3067\u3059\u3079\u3066\u7279\u5b9a\u3057\u305f\u3053\u3068\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u6ce8\u6587\u8a18\u9332\u3068\u3001\u672c\u4eba\u306b\u805e\u3044\u305f\u8a8d\u77e5\u7d4c\u8def\u3082\u5225\u3005\u306b\u6b8b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u518d\u751f\u6570\u306e\u591a\u3044\u52d5\u753b\u304c\u3001\u4e00\u756a\u5f79\u306b\u7acb\u3064\u3068\u306f\u9650\u3089\u306a\u3044<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b21\u306f\u5224\u65ad\u65b9\u6cd5\u3092\u8aac\u660e\u3059\u308b\u305f\u3081\u306e\u4eee\u306e\u6570\u5024\u3067\u3059\u3002\u5b9f\u969b\u306e\u6210\u679c\u3084\u3001\u76ee\u6a19\u5024\u3092\u793a\u3059\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div class=\"article-table\" style=\"max-width:100%;margin:24px 0;\"><table style=\"width:100%;border-collapse:collapse;text-align:left;\"><thead><tr><th scope=\"col\" style=\"background:#edf4fc;border:1px solid #d6e0ef;padding:12px;\">\u52d5\u753b\u306e\u4f8b<\/th><th scope=\"col\" style=\"background:#edf4fc;border:1px solid #d6e0ef;padding:12px;\">\u53cd\u5fdc\u3068\u6b21\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068<\/th><\/tr><\/thead><tbody><tr><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u793e\u54e1\u306e\u65e5\u5e38\uff1a50,000\u518d\u751f<\/td><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u5546\u54c1\u3078\u306e\u8cea\u554f0\u4ef6\u3002\u4f1a\u793e\u3084\u5546\u54c1\u3068\u306e\u95a2\u4fc2\u304c\u4f1d\u308f\u3063\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u3002<\/td><\/tr><tr><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u30d0\u30c3\u30b0\u306e\u30b5\u30a4\u30ba\u6bd4\u8f03\uff1a8,000\u518d\u751f<\/td><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u5546\u54c1\u3078\u306e\u8cea\u554f12\u4ef6\u3002\u5bf8\u6cd5\u306e\u8aac\u660e\u3068\u5546\u54c1\u30da\u30fc\u30b8\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/td><\/tr><tr><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u4f1a\u793e\u7d39\u4ecb\uff1a3,000\u518d\u751f<\/td><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u5546\u54c1\u3078\u306e\u8cea\u554f2\u4ef6\u3002\u4f9d\u983c\u3067\u304d\u308b\u4ed5\u4e8b\u304c\u5206\u304b\u308b\u8aac\u660e\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u3002<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5546\u54c1\u306e\u8cfc\u5165\u3092\u5897\u3084\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u300c\u30d0\u30c3\u30b0\u306e\u30b5\u30a4\u30ba\u6bd4\u8f03\u300d\u306b\u5c4a\u3044\u305f12\u4ef6\u306e\u8cea\u554f\u3092\u8aad\u307f\u3001\u5bf8\u6cd5\u3084\u4f7f\u3044\u65b9\u306b\u3064\u3044\u3066\u8aac\u660e\u304c\u8db3\u308a\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u8cea\u554f\u306e\u4ef6\u6570\u3068\u8cfc\u5165\u4ef6\u6570\u306f\u5225\u306b\u8a18\u9332\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u300c\u793e\u54e1\u306e\u65e5\u5e38\u300d\u3082\u3001\u4f1a\u793e\u3092\u7d39\u4ecb\u3059\u308b\u76ee\u7684\u306b\u5408\u3063\u3066\u3044\u308b\u304b\u3092\u898b\u3066\u3001\u7d9a\u3051\u308b\u304b\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e83\u544a\u306e\u6210\u679c\u3068\u901a\u5e38\u6295\u7a3f\u3001\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u3092\u6df7\u305c\u306a\u3044<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u3092\u4f7f\u3046\u3068\u3001\u8cbb\u7528\u3092\u304b\u3051\u3066\u914d\u4fe1\u3057\u305f\u518d\u751f\u304c\u52a0\u308f\u308a\u307e\u3059\u3002\u901a\u5e38\u6295\u7a3f\u306e\u6570\u5b57\u3068\u5206\u3051\u3001\u5e83\u544a\u8cbb\u3001\u76ee\u7684\u3001\u914d\u4fe1\u671f\u9593\u3092\u8a18\u9332\u3057\u307e\u3059\u3002\u30b5\u30a4\u30c8\u306e\u6ce8\u6587\u6570\u3068\u5e83\u544a\u7ba1\u7406\u753b\u9762\u306e\u6210\u679c\u6570\u306f\u3001\u6570\u3048\u65b9\u306b\u3088\u3063\u3066\u4e00\u81f4\u3057\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u306e\u5e83\u544a\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u3060\u3051\u3067\u306a\u304f\u3001\u898b\u305f\u5f8c\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u4ed5\u7d44\u307f\u3082\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/ads.tiktok.com\/resources\/help\/article\/attribution-analytics-how-to-view-the-overview-page?lang=en\">\u516c\u5f0f\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u6848\u5185<\/a>\u3067\u3001\u5bfe\u8c61\u671f\u9593\u3068\u6570\u3048\u65b9\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5e83\u544a\u306e\u6570\u5b57\u3092\u3001\u305d\u306e\u307e\u307e\u901a\u5e38\u6295\u7a3f\u306e\u58f2\u4e0a\u3068\u3057\u3066\u6271\u308f\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u5e38\u6295\u7a3f\u3082\u3001\u5f8c\u304b\u3089\u4f1a\u793e\u540d\u3067\u691c\u7d22\u3057\u3066\u8cb7\u3046\u4eba\u307e\u3067\u3059\u3079\u3066\u8ffd\u3048\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u554f\u3044\u5408\u308f\u305b\u6642\u306e\u300c\u4f55\u3092\u898b\u3066\u77e5\u3063\u305f\u304b\u300d\u306a\u3069\u306f\u88dc\u52a9\u60c5\u5831\u3068\u3057\u3066\u4f7f\u3044\u3001\u6e2c\u308c\u306a\u3044\u90e8\u5206\u304c\u3042\u308b\u3053\u3068\u3092\u8a18\u9332\u306b\u6b8b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u58f2\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u5229\u76ca\u3068\u904b\u7528\u30b3\u30b9\u30c8\u304b\u3089\u5224\u65ad\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96c6\u5ba2\u3092\u76ee\u7684\u306b\u3059\u308b\u904b\u7528\u3067\u306f\u3001\u58f2\u4e0a\u304c\u5236\u4f5c\u8cbb\u3092\u8d85\u3048\u305f\u304b\u3060\u3051\u3067\u5224\u65ad\u3057\u307e\u305b\u3093\u3002\u5546\u54c1\u539f\u4fa1\u3084\u6c7a\u6e08\u30fb\u914d\u9001\u306a\u3069\u3001\u6ce8\u6587\u306b\u5fdc\u3058\u3066\u5897\u3048\u308b\u8cbb\u7528\u3092\u5dee\u3057\u5f15\u304d\u3001\u6ce8\u6587\u4e00\u4ef6\u304c\u3069\u308c\u3060\u3051\u5229\u76ca\u306b\u8ca2\u732e\u3059\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u5236\u4f5c\u8cbb\u3001\u904b\u7528\u8cbb\u3001\u5e83\u544a\u8cbb\u306b\u52a0\u3048\u3001\u793e\u5185\u306e\u78ba\u8a8d\u6642\u9593\u3082\u30b3\u30b9\u30c8\u3068\u3057\u3066\u6b8b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u306f\u8a08\u7b97\u65b9\u6cd5\u3092\u793a\u3059\u4eee\u306e\u4f8b\u3067\u3059\u3002\u6708\u306e\u904b\u7528\u30b3\u30b9\u30c8\u304c20\u4e07\u5186\u3001\u6ce8\u6587\u4e00\u4ef6\u304b\u3089\u5f97\u3089\u308c\u308b\u5229\u76ca\u304c4,000\u5186\u306a\u3089\u3001\u30b3\u30b9\u30c8\u306e\u56de\u53ce\u306b\u5fc5\u8981\u306a\u8ffd\u52a0\u6ce8\u6587\u306f50\u4ef6\u3067\u3059\u3002\u5229\u76ca\u304c2,000\u5186\u306a\u3089100\u4ef6\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u5229\u76ca\u3068\u53d7\u6ce8\u3067\u304d\u308b\u91cf\u3092\u4f7f\u308f\u306a\u3051\u308c\u3070\u3001\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u304b\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok\u7d4c\u7531\u306e\u6ce8\u6587\u3068\u3001\u904b\u7528\u3092\u59cb\u3081\u3066\u5897\u3048\u305f\u6ce8\u6587\u306f\u5206\u3051\u3066\u8003\u3048\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u306e\u30ea\u30f3\u30af\u3092\u4f7f\u3063\u305f\u4eba\u304b\u308950\u4ef6\u306e\u6ce8\u6587\u304c\u3042\u3063\u3066\u3082\u3001TikTok\u306b\u3088\u3063\u3066\u6ce8\u6587\u304c50\u4ef6\u5897\u3048\u305f\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u4ee5\u524d\u304b\u3089\u8cb7\u3063\u3066\u3044\u305f\u4eba\u3084\u3001\u307b\u304b\u306e\u5e83\u544a\u3092\u898b\u305f\u4eba\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u6ce8\u6587\u306e\u8a18\u9332\u306b\u52a0\u3048\u3001\u524d\u5e74\u3084\u6295\u7a3f\u958b\u59cb\u524d\u306e\u6ce8\u6587\u6570\u3001\u5e83\u544a\u3001\u5024\u5f15\u304d\u3001\u5728\u5eab\u306e\u5909\u5316\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"article-table\" style=\"max-width:100%;margin:24px 0;\"><table style=\"width:100%;border-collapse:collapse;text-align:left;\"><thead><tr><th scope=\"col\" style=\"background:#edf4fc;border:1px solid #d6e0ef;padding:12px;\">\u6bce\u6708\u78ba\u8a8d\u3059\u308b\u3053\u3068<\/th><th scope=\"col\" style=\"background:#edf4fc;border:1px solid #d6e0ef;padding:12px;\">\u5224\u65ad\u3059\u308b\u5185\u5bb9<\/th><\/tr><\/thead><tbody><tr><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u5236\u4f5c\u8cbb\u3068\u793e\u5185\u306e\u4f5c\u696d\u6642\u9593<\/td><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u3053\u306e\u8ca0\u62c5\u3067\u3001\u6295\u7a3f\u3092\u7d9a\u3051\u3089\u308c\u308b\u304b\u3002<\/td><\/tr><tr><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u6ce8\u6587\u30fb\u76f8\u8ac7\u30fb\u5fdc\u52df<\/td><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u76ee\u7684\u306b\u5408\u3046\u884c\u52d5\u304c\u5897\u3048\u305f\u304b\u3002<\/td><\/tr><tr><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u5229\u76ca\u3068\u5951\u7d04\u4ef6\u6570<\/td><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u304b\u3051\u305f\u8cbb\u7528\u306b\u898b\u5408\u3046\u7d50\u679c\u304b\u3002<\/td><\/tr><tr><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u5e83\u544a\u30fb\u5024\u5f15\u304d\u30fb\u5728\u5eab\u30fb\u5b63\u7bc0<\/td><td style=\"border:1px solid #d6e0ef;padding:12px;vertical-align:top;line-height:1.8;\">\u6570\u5b57\u304c\u5909\u308f\u3063\u305f\u7406\u7531\u306b\u3001\u52d5\u753b\u4ee5\u5916\u306e\u5909\u5316\u3082\u3042\u308b\u304b\u3002<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a8d\u77e5\u3092\u5e83\u3052\u308b\u521d\u671f\u6bb5\u968e\u306f\u3001\u3053\u306e\u8a08\u7b97\u3060\u3051\u3067\u77ed\u671f\u64a4\u9000\u3092\u6c7a\u3081\u305a\u3001\u6295\u8cc7\u3059\u308b\u671f\u9593\u3068\u4e88\u7b97\u306e\u4e0a\u9650\u3092\u6c7a\u3081\u307e\u3059\u3002\u6708\u672b\u306e\u5831\u544a\u3067\u306f\u300c\u5546\u54c1\u3084\u4ed5\u4e8b\u306e\u8aac\u660e\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u6295\u7a3f\u3092\u7d9a\u3051\u308b\u300d\u300c\u5546\u54c1\u30da\u30fc\u30b8\u3068\u8cfc\u5165\u624b\u9806\u3092\u76f4\u3059\u300d\u300c\u5236\u4f5c\u65b9\u6cd5\u3092\u5909\u3048\u3066\u8ca0\u62c5\u3092\u4e0b\u3052\u308b\u300d\u306e\u3069\u308c\u3092\u9078\u3076\u304b\u307e\u3067\u8a71\u3057\u5408\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6708\u672b\u306f\u3001\u6b21\u306e\u52d5\u753b\u3067\u5909\u3048\u308b\u3053\u3068\u3092\u4e00\u3064\u6c7a\u3081\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5831\u544a\u306f\u300c\u518d\u751f\u304c\u5897\u3048\u307e\u3057\u305f\u300d\u3067\u7d42\u308f\u3089\u305b\u305a\u3001\u300c\u5546\u54c1\u30b5\u30a4\u30ba\u306e\u8cea\u554f\u304c\u591a\u304b\u3063\u305f\u306e\u3067\u3001\u6b21\u306f\u68da\u306b\u7f6e\u3044\u305f\u6620\u50cf\u3092\u64ae\u308b\u300d\u306e\u3088\u3046\u306b\u4f01\u753b\u3078\u3064\u306a\u3052\u307e\u3059\u3002TikTok\u304b\u3089\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u6765\u308b\u4eba\u306f\u3044\u308b\u306e\u306b\u3001\u6ce8\u6587\u3084\u554f\u3044\u5408\u308f\u305b\u304c\u5c11\u306a\u3051\u308c\u3070\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30da\u30fc\u30b8\u3068\u7533\u8fbc\u65b9\u6cd5\u306e\u8aac\u660e\u3092\u898b\u76f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FUJIXIA\u3067\u306f\u3001\u4e8b\u696d\u306e\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u3001\u52d5\u753b\u306e\u5185\u5bb9\u3068\u516c\u958b\u5f8c\u306e\u53cd\u5fdc\u3092\u6574\u7406\u3057\u307e\u3059\u3002<a href=\"https:\/\/fujixia.com\/contact\/?service=sns#contact-form\">TikTok\u904b\u7528\u306e\u76f8\u8ac7\u30d5\u30a9\u30fc\u30e0<\/a>\u3067\u3001\u73fe\u5728\u898b\u3066\u3044\u308b\u6570\u5b57\u3068\u3001\u5897\u3084\u3057\u305f\u3044\u6ce8\u6587\u30fb\u76f8\u8ac7\u30fb\u5fdc\u52df\u3092\u304a\u77e5\u3089\u305b\u304f\u3060\u3055\u3044\u3002\u6bce\u6708\u306e\u7d50\u679c\u3092\u78ba\u8a8d\u3057\u3001\u6b21\u306b\u4f5c\u308b\u52d5\u753b\u3092\u6c7a\u3081\u307e\u3059\u3002<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u4f01\u696d\u306eTikTok\u306e\u52b9\u679c\u306f\u3001\u76ee\u7684\u306b\u5408\u3046\u6570\u5b57\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002\u5546\u54c1\u8ca9\u58f2\u306a\u3089\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u3084\u6ce8\u6587\u3001\u63a1\u7528\u306a\u3089\u52df\u96c6\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u3084\u5fdc\u52df\u3001\u76f8\u8ac7\u3092\u5897\u3084\u3057\u305f\u3044\u306a\u3089\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u3092\u898b\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-sns"],"fujixia_news_link":{"url":"https:\/\/fujixia.com\/blog\/2026\/10\/07\/tiktok-business-kpi\/","new_tab":false,"custom":false},"_links":{"self":[{"href":"https:\/\/fujixia.com\/blog\/wp-json\/wp\/v2\/posts\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fujixia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fujixia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fujixia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fujixia.com\/blog\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":9,"href":"https:\/\/fujixia.com\/blog\/wp-json\/wp\/v2\/posts\/195\/revisions"}],"predecessor-version":[{"id":657,"href":"https:\/\/fujixia.com\/blog\/wp-json\/wp\/v2\/posts\/195\/revisions\/657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fujixia.com\/blog\/wp-json\/wp\/v2\/media\/256"}],"wp:attachment":[{"href":"https:\/\/fujixia.com\/blog\/wp-json\/wp\/v2\/media?parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fujixia.com\/blog\/wp-json\/wp\/v2\/categories?post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fujixia.com\/blog\/wp-json\/wp\/v2\/tags?post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}